三少爷的剑

“AI脸”惹人厌责任不在AI_我的网站

一 |     随着人工智能（AI）短剧赛道迅速升温，一张张如同复制粘贴的“AI脸”逐渐引起观众反感。    Ajay Devgn took fans on a sweet trip down memory lane today as he shared some of the most special moments from his life on Instagram. From his early days with Kajol to their wedding and life with their children, the post left fans emotional and filled with admiration.     Ajay Devgn posted a collection of photos celebrating 28 years of his hit film Ishq, which released in 1997. The first picture shows Ajay and Kajol on the sets of the film, a memory that marks the beginning of their journey together. The second picture is from their wedding, and the last photo features the couple with their children.     Along with the photos, Ajay wrote the caption, “Jaisa hua acha hi hua hai.. #28yearsofishq.” Fans poured love into the comments section, celebrating the couple's long-lasting relationship. Kajol, known for her humor, commented, "Where are our dogs in the last slide??"     One fan commented, “Jab GundaRaj Macha Tha Tab Aapko Ishq Hua Uske Baad to Pyar to Hona Hi Tha isme Dil Kya Kare. Raju ho Ya Chacha Jab U me Hum Saath hote hain to Tunpur ke Super Hero aur Tanahaji Unsung Warrior Jesi Movie Bravest Movie Aa hi Jaati Hai.”     Check out his post here:                                                                 View this post on Instagram          A post shared by Ajay Devgn (@ajaydevgn)                              Ishq, directed by Indra Kumar, starred Ajay Devgn, Kajol, Aamir Khan and Juhi Chawla. The film was a great success at the box office and is still remembered for its comedy scenes, especially those featuring Johnny Lever, and its iconic dramatic climax. Over the years, the film has earned cult status among Bollywood fans.     Along with the emotional tribute, Ajay also surprised fans with another big update. He announced the wrap of Dhamaal 4, the next film in the popular comedy franchise. Sharing a new post with the cast, Ajay captioned, “Aaj ki taaza khabar, brought to you by the gang, jo ab jald hi lootne aa rahe hain aapka dil…aur dimaag! #Dhamaal4 arrives in cinemas on Eid 2026.”                                                                 View this post on Instagram          A post shared by Ajay Devgn (@ajaydevgn)               The upcoming film features a star-studded ensemble including Riteish Deshmukh, Arshad Warsi, Sanjay Mishra, Jaaved Jaaferi, Sanjeeda Shaikh, Anjali Anand, Upendra Limaye, Vijay Patkar and Ravi Kishan. With its packed cast and promise of unlimited laughter, expectations are already sky-high.     Earlier, the makers teased excitement with the caption, “Get ready to laugh till it hurts! #Dhamaal4 storms theatres on Eid 2026, don’t miss the madness!” With nostalgia and celebration coming together, Ajay Devgn has given fans double reasons to smile.Also Read: Kajol Gets Emotional As Daughter Nysa Graduates: “So Proud & Wholly Emotional”。

二 | 中国网络视听节目服务协会数据显示：2026年春节档，AI剧上线量是真人剧的50倍，但总播放量却只是其二十五分之一。AI短剧数量迎来迅速增长，播放量却遭遇断崖式下跌，这也印证了观众正在用脚投票，对千篇一律的“AI脸”说不。“AI脸”为什么会引起反感？“没有灵魂”是关键。大眼睛、高鼻梁、尖下巴，千人一面的“AI脸”五官虽美，但空洞的眼神、僵硬的表情，让一些观众触发“恐怖谷效应”，也极易引起视觉疲劳。观众看短剧，是为了从鲜活、有温度、有特点的表演中寻求情感共鸣，一张张重复僵硬的数字面孔显然无法满足需求。

三 | “AI脸”千人一面不该归咎于AI技术。

四 | 客观说，AI技术提升了微短剧的生产效率、降低了制作成本，极大丰富了内容供给，未来也必将在行业发展中扮演越来越重要的角色。问题在于，一些内容生产者不能善用AI技术这把“双刃剑”，不是借助它为内容增色添彩、提升生产质效，而是将其当作实现快速盈利的捷径，为追逐短期利益而牺牲内容品质，使用免费开源通用数字人模型批量生产高度雷同的“AI脸”。缺乏辨识度的“AI脸”和粗制滥造的内容大行其道，会引起负面连锁反应，观众用弃剧、打差评等方式来表达抗议。随着观众的流失，行业发展也会陷入困境，企图走捷径的内容生产者终将尝到自己亲手种下的“苦果”。一些行业参与者已经认识到问题的严重性，并积极作出改变。近日，抖音集团红果短剧发布《关于规范AI剧角色创作的公告》，明确提出整治AI角色同质化问题，杜绝流水线量产的雷同人脸。这一新规，将对内容生产者形成有力的约束和引导，助力营造健康的行业生态。避免同质化“AI脸”泛滥，还需更多力量参与共治。

五 | 对于内容生产者来说，应摒弃靠数量搏市场的创作理念，认真对待每一部作品，对人物进行精细化定制，用“形神兼备”的人物形象赢得观众；监管部门应完善AI数字人视听质检标准，把粗制滥造、千人一面的模板脸纳入审核负面清单，从准入端确保AI内容品质达标。（王明昊）。

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