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百万级的中国品牌汽车,能卖得出去吗?_我的网站

非常完美

一 |     Filmfare returned with the 6th edition of the Filmfare OTT Awards to honour the finest artistes, directors, storytellers, musicians and technicians from OTT series, web original films and short films. The grand awards ceremony, held on December 15, 2025, saw some of the best names take home the prestigious Black Lady. The Best Series Award went to Black Warrant while Paatal Lok bagged the Best Series, Critics' Award. Monika Panwar won in the Best Actor Series (Female): Drama category for her role in the spine-chilling Khauf while Jaideep Ahlawat won the Best Actor, Series (Male): Drama award for the gritty Paatal Lok. Barun Sobti and Sparsh Shrivastava were joint winners in the Best Actor Series (Male): Comedy category for Raat Jawaan Hai and Dupahiya, respectively. Ananya Panday bagged the Best Actor, Series (Female): Comedy award for for Call Me Bae. Here are the winners of Filmfare OTT Awards 2025, co-powered by Hyundai and Blenders Pride.     In This Article      BEST SERIESBEST DIRECTOR, SERIESBEST SERIES (CRITICS')BEST DIRECTOR: SERIES (CRITICS')BEST ACTOR, SERIES (MALE): DRAMABEST ACTOR (MALE), SERIES, CRITICS': DRAMABEST ACTOR, SERIES (FEMALE): DRAMABEST ACTOR (FEMALE), SERIES, CRITICS': DRAMABEST COMEDY (SERIES/SPECIALS)BEST ACTOR, SERIES (MALE): COMEDYBEST ACTOR, SERIES (FEMALE): COMEDYBEST SUPPORTING ACTOR, SERIES (MALE): DRAMABEST SUPPORTING ACTOR, SERIES (FEMALE ): DRAMABEST SUPPORTING ACTOR, SERIES (MALE): COMEDYBEST SUPPORTING ACTOR, SERIES (FEMALE): COMEDYBEST (NON FICTION) ORIGINAL (SERIES/ SPECIAL)BEST FILM, WEB ORIGINALBEST DIRECTOR, WEB ORIGINAL FILMBEST WEB ORIGINAL FILM: CRITICS'BEST ACTOR, WEB ORIGINAL FILM (MALE)BEST ACTOR, WEB ORIGINAL FILM (FEMALE)BEST ACTOR (MALE) CRITICS' WEB ORIGINAL FILMBEST ACTOR (FEMALE) CRITICS' WEB ORIGINAL FILMBEST SUPPORTING ACTOR, WEB ORIGINAL FILM (MALE)BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (FEMALE)BEST STORY, SERIESBEST ORIGINAL SCREENPLAY, SERIESBEST ADAPTED SCREENPLAY, SERIESBEST DIALOGUE, SERIESBEST CINEMATOGRAPHER, SERIESBEST PRODUCTION DESIGN, SERIESBEST EDITING, SERIESBEST COSTUME DESIGN, SERIESBEST BACKGROUND MUSIC, SERIESBEST VFX, SERIESBEST SOUND DESIGN, SERIESBEST MUSIC ALBUM, SERIESBEST STORY (WEB ORIGINAL FILM)BEST ORIGINAL SCREENPLAY (WEB ORIGINAL FILM)BEST DIALOGUE (WEB ORIGINAL FILM)BEST CINEMATOGRAPHER (WEB ORIGINAL FILM)BEST PRODUCTION DESIGN (WEB ORIGINAL FILM)BEST EDITING (WEB ORIGINAL FILM)BEST BACKGROUND MUSIC (WEB ORIGINAL FILM)BEST SOUND DESIGN (WEB ORIGINAL FILM)BEST MUSIC ALBUM (WEB ORIGINAL FILM)BEST DEBUT DIRECTOR, SERIESBREAKTHROUGH PERFORMANCE BY A NEWCOMER (MALE), SERIESBREAKTHROUGH PERFORMANCE BY A NEWCOMER (FEMALE), SERIESBEST DEBUT DIRECTOR, WEB ORIGINAL FILMBREAKTHROUGH PERFORMANCE BY NEWCOMER (MALE), WEB ORIGINAL FILMBREAKTHROUGH PERFORMANCE BY NEWCOMER (FEMALE), WEB ORIGINAL FILMBEST SHORT FILM (PEOPLE'S CHOICE)BEST ACTOR (FEMALE), SHORT FILMBEST ACTOR (MALE), SHORT FILMBEST SHORT FILM (FICTION)BEST SHORT FILM (NON-FICTION OR DOCUMENTARY)BEST DIRECTOR, SHORT FILMBEST SERIES     BLACK WARRANT     BEST DIRECTOR, SERIES     VIKRAMADITYA MOTWANE, SATYANSHU SINGH, ARKESH AJAY, AMBIECKA PANDIT AND ROHIN RAVEENDRAN (BLACK WARRANT)     BEST SERIES (CRITICS')     PAATAL LOK SEASON 2     BEST DIRECTOR: SERIES (CRITICS')     ANUBHAV SINHA (IC 814: THE KANDAHAR HIJACK)     NAGESH KUKUNOOR (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE)     BEST ACTOR, SERIES (MALE): DRAMA     JAIDEEP AHLAWAT (PAATAL LOK SEASON 2)     BEST ACTOR (MALE), SERIES, CRITICS': DRAMA     ZAHAN KAPOOR (BLACK WARRANT)     BEST ACTOR, SERIES (FEMALE): DRAMA     MONIKA PANWAR (KHAUF)     BEST ACTOR (FEMALE), SERIES, CRITICS': DRAMA     RASIKA DUGAL (SHEKHAR HOME)     BEST COMEDY (SERIES/SPECIALS)     RAAT JAWAAN HAI (SUMEET VYAS)     BEST ACTOR, SERIES (MALE): COMEDY     BARUN SOBTI (RAAT JAWAAN HAI) SPARSH SHRIVASTAVA (DUPAHIYA)     BEST ACTOR, SERIES (FEMALE): COMEDY     ANANYA PANDAY (CALL ME BAE)     BEST SUPPORTING ACTOR, SERIES (MALE): DRAMA     RAHUL BHAT (BLACK WARRANT)     BEST SUPPORTING ACTOR, SERIES (FEMALE ): DRAMA     TILLOTAMA SHOME (PAATAL LOK- SEASON 2)     BEST SUPPORTING ACTOR, SERIES (MALE): COMEDY     VINAY PATHAK (GRAM CHIKITSALAY)     BEST SUPPORTING ACTOR, SERIES (FEMALE): COMEDY     RENUKA SHAHANE (DUPAHIYA)     BEST (NON FICTION) ORIGINAL (SERIES/ SPECIAL)     ANGRY YOUNG MEN (NAMRATA RAO)     BEST FILM, WEB ORIGINAL     GIRLS WILL BE GIRLS     BEST DIRECTOR, WEB ORIGINAL FILM     SHUCHI TALATI (GIRLS WILL BE GIRLS)     BEST WEB ORIGINAL FILM: CRITICS'     BOMAN IRANI (THE MEHTA BOYS)     BEST ACTOR, WEB ORIGINAL FILM (MALE)     ABHISHEK BANERJEE (STOLEN)     BEST ACTOR, WEB ORIGINAL FILM (FEMALE)     SANYA MALHOTRA (MRS)     BEST ACTOR (MALE) CRITICS' WEB ORIGINAL FILM     VIKRANT MASSEY (SECTOR 36)     BEST ACTOR (FEMALE) CRITICS' WEB ORIGINAL FILM     PREETI PANIGRAHI (GIRLS WILL BE GIRLS)     BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (MALE)     DEEPAK DOBRIYAL (SECTOR 36)     BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (FEMALE)     KANI KUSRUTI (GIRLS WILL BE GIRLS)     BEST STORY, SERIES     SMITA SINGH (KHAUF)     SUDIP SHARMA, ABHISHEK BANERJEE, RAHUL KANOJIA, TAMAL SEN (PAATAL LOK SEASON 2)     BEST ORIGINAL SCREENPLAY, SERIES     SUDIP SHARMA, ABHISHEK BANERJEE, RAHUL KANOJIA, TAMAL SEN (PAATAL LOK SEASON 2)     BEST ADAPTED SCREENPLAY, SERIES     SATYANSHU SINGH & ARKESH AJAY (BLACK WARRANT)     BEST DIALOGUE, SERIES     ANUBHAV SINHA & TRISHANT SRIVASTAVA (IC 814: THE KANDAHAR HIJACK)     BEST CINEMATOGRAPHER, SERIES     PANKAJ KUMAR (KHAUF)     BEST PRODUCTION DESIGN, SERIES     PRIYA SUHAAS, SURABHI VERMA (FREEDOM AT MIDNIGHT)     BEST EDITING, SERIES     TANYA CHHABRIA (KHAUF)     BEST COSTUME DESIGN, SERIES     AYESHA DASGUPTA (FREEDOM AT MIDNIGHT)     BEST BACKGROUND MUSIC, SERIES     ALOKANANDA DASGUPTA (KHAUF)     BEST VFX, SERIES     PHANTOM FX (KHAUF)     BEST SOUND DESIGN, SERIES     BIGYNA DAHAL (KHAUF)     BEST MUSIC ALBUM, SERIES     AKASHDEEP SENGUPTA (BANDISH BANDITS SEASON 2)     BEST STORY (WEB ORIGINAL FILM)     KARAN TEJPAL, GAURAV DHINGRA, SWAPNIL SALKAR (STOLEN)     BEST ORIGINAL SCREENPLAY (WEB ORIGINAL FILM)     AVINASH SAMPATH & VIKRAMADITYA MOTWANE (CTRL)     BEST DIALOGUE (WEB ORIGINAL FILM)     VIJAY MAURYA (AGNI)     BEST CINEMATOGRAPHER (WEB ORIGINAL FILM)     ISSHAAN GHOSH (STOLEN)     BEST PRODUCTION DESIGN (WEB ORIGINAL FILM)     ACROPOLIS, SUMIT BASU, SNIGDHA BASU & RAJNISH HEDAO (AGNI)     BEST EDITING (WEB ORIGINAL FILM)     JAHAAN NOBLE (CTRL)     BEST BACKGROUND MUSIC (WEB ORIGINAL FILM)     SNEHA KHANWALKAR (CTRL)     BEST SOUND DESIGN (WEB ORIGINAL FILM)     SUSMIT BOB NATH (STOLEN)     BEST MUSIC ALBUM (WEB ORIGINAL FILM)     JUSTIN PRABHAKARAN & ROCHAK KOHLI (AAP JAISA KOI)     BEST DEBUT DIRECTOR, SERIES     PUSHKAR SUNIL MAHABAL (BLACK, WHITE & GRAY- LOVE KILLS)     BREAKTHROUGH PERFORMANCE BY A NEWCOMER (MALE), SERIES     ANURAG THAKUR (BLACK WARRANT )     BREAKTHROUGH PERFORMANCE BY A NEWCOMER (FEMALE), SERIES     LISA MISHRA (CALL ME BAE)     BEST DEBUT DIRECTOR, WEB ORIGINAL FILM     KARAN TEJPAL (STOLEN) ADITYA NIMBALKAR (SECTOR 36)     BREAKTHROUGH PERFORMANCE BY NEWCOMER (MALE), WEB ORIGINAL FILM     SHUBHAM VARDHAN (STOLEN)     BREAKTHROUGH PERFORMANCE BY NEWCOMER (FEMALE), WEB ORIGINAL FILM     ARRCHITA AGARWAL (DESPATCH)     BEST SHORT FILM (PEOPLE'S CHOICE)     DIVORCE DIRECTOR: RAAGHAV KANSAL     BEST ACTOR (FEMALE), SHORT FILM     FATIMA SANA SHAIKH FILM: AYESHA     BEST ACTOR (MALE), SHORT FILM     AYAN KHAN FILM: CHASHMA     BEST SHORT FILM (FICTION)     AYESHA DIRECTOR: NIHIT BHAVE     BEST SHORT FILM (NON-FICTION OR DOCUMENTARY)     LANGUR DIRECTOR: HAIDER KHAN     BEST DIRECTOR, SHORT FILM     RENUKA SHAHANE FILM: DHAAVPATTI Also Read: All Inside Pictures From The Filmfare OTT Awards 2025。    

[ 行业] 5月30日,预热了半年的尊界S800终于上市了,余承东亲自为其站台,欲与迈巴赫S级(参数|询价)一较高下。作为国产旗舰天花板,顶级黑科技全副武装。智能辅助驾驶能力自是不用说,舒适型配置也是极致丰富,相比之下,定价相近的迈巴赫S 480(入门级车型)略显“寒酸”。但,在百万级的超豪华市场,这样的“高性价比”能否战胜品牌溢价,占领用户消费心智的高地?百万级的中国品牌汽车,真的能卖出去吗?
风光开场,能否笑到最后?2024年11月26日,尊界S800正式开启预售,预售价100-150万元,关注热度一度冲至峰值,在需要缴纳意向金2万的前提下,预售48小时收获了2108台的订单。这是个怎样的量级?直接对标的迈巴赫S级,近十年内平均月销量最高仅1186台,期间3年月销甚至不过500台。
数据来源:终端销量
但是,预售高潮过后,关注热度快速冷却。虽然,随后的半年内新车车色、内饰以及黑科技技术相继曝光,也曾一度掀起小波澜,但与此前的高涨相比相形见绌。

二 | 高调抢眼的订单数量能否成功转化为实际购买?还尚未可知。

数据来源:大数据,关注人数数据
有钱人的世界,难以捉摸据调研数据显示,当问到用户“手握150万,你会选择哪款车?”不出所料地更多人选择了拥有百年品牌历史的迈巴赫S480。

三 | 毕竟,不管产品如何,光品牌名称就足以气场十足了。但是,值得欣喜的是,依旧有34.3%的用户愿意选择尊界S800。

数据来源:调研数据。

四 |

在50万以上高购车预算用户中,虽然对海外豪华品牌偏好的人占比最高,达到65%,但是对中国品牌的偏好也超过了40%,特别是中国新势力品牌,达到45%,远远高于海外主流品牌。

五 | 智能化、电动化助力中国品牌形象向着高度迈进。

数据来源:调研数据
传统对豪华汽车品牌的认知已经被颠覆,高达92.3%的被调研用户认可中国品牌的高端身份。其中,认为鸿蒙智行(问界、智界等)、仰望是高端品牌的用户占比均超过了40%;认为红旗和小米汽车是高端品牌的用户占比超过30%。口碑的建立,与产品的进步有着直接的关系。
数据来源:调研数据
高端产品先行,以实力鉴证收获口碑品牌向上高端化,依托的基柱之一就是产品高端化。据大数据,至2025年1-4月,官方指导价50万以上的上市新车中,中国品牌已经占据20.6%的席位,相比2018年增长了20个百分点。而指导价100万以上的上市新车,虽然豪华品牌依旧是绝对主力,占据九成以上的占比,但中国品牌也贡献了6.1%的份额,与2018年相比,实现了0的突破。

六 |

数据来源:大数据,新车型统计不含待售、未售车型。中国品牌包括中国主流品牌和中国新势力品牌
在这些中国品牌高端新车当中,纯电动贡献了半数以上的力量。其中50万以下占比52.3%,100万以上占比53.3%。

七 | 其次是传统燃油,依旧占据超过20%的份额。

数据来源:大数据,新车型统计不含待售、未售车型。中国品牌包括中国主流品牌和中国新势力品牌
中国品牌高端车并非有价无市赢得高端市场用户的认可,远比生产高端产品要难得多,中国品牌正在一步步践行、努力。据经销商终端新车销售发票价格(裸车含税)数据,旗下推出指导价30万及以上高端车型的中国品牌中,38.9%的品牌平均成交价均超过30万元。不过,再向上到50万级便明显势微,除了仰望和猛士全系指导价均超50万没有可比性外,其他中国品牌50万以上销量贡献微乎其微,BBA则展示出百年老牌豪华品牌的实力了。毕竟罗马不是一天建成的,中国品牌的高端化仍任重道远。
数据来源:大数据产品AI营销大脑
好的开始是成功的一半,凭借智能化、电动化的优势,中国品牌正在逐步向上冲击高端市场,或许现在销量还较低,用户更多还停留在关注阶段。但,勇敢的一步已经迈出去了,只要产品力过硬且持续稳定,一定能守得云开见月明。(文/数据分析/ 孙莹 数据提供/吕明、董国德)

八 |

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Published on:13:05:20


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